Houles Showroom / New York City

Early in 2018 Michael Aiduss was approached by the famed French fabric and trim house to collaborate on a designer collection of bespoke trims. The commission and ensuing relationship began to encompass more than simply a collection and the Michael Aiduss Studio made significant contributions to brand development and marketing materials, including a complete re-imagining of their showroom space at the D&D Building in New York City.